In 2012, Levy founded the fashion house Enfants Riches Déprimés (ERD), built on the concept of artificial scarcity. In creating his designs, the artist works "in the gap between the chaos of elegance and impeccable taste." According to his vision, these works primarily convey themes of alienation, decadence, and psychological tension. The identity of the ERD brand is constructed as a unified artistic concept, drawing on the language of Neo-Expressionism, Art Brut, and the energy of punk.