It differs from other eras in that it lives not only in real time, but also in virtual space. There is an old stereotypical juxtaposition of material and spiritual substances, but the realities of today’s life show that there is also a third dimension. It is neither material nor spiritual, and yet it promises a person — or rather, his profile — eternal life, appropriating the functions of religion. And it’s not just about memory, but about eternal life. No data that gets into Facebook is erased, and sometimes the pages of long-disappeared users even continue to send messages with mailing lists. Sometimes this profile is also "spammed", it still has "friends", somehow the exchange of "likes" continues, etc.