Akhmetgalieva grew up in the city of Kemerovo in Western Siberia. Her childhood fell during the time of perestroika, when there were drastic changes in the economic, political, and aesthetic order, when the new and the old existed together in a kind of phantasmagoric reality. Images of paper dolls in the "Paper" animation flash by in a rapid change of symbolic orders. Sexy Western beauties compete with infantile Nastya and Katya, who have remained unchanged for decades.